Japanese Newspaper Blossoms into Greenery When You Plant It
This Japanese newspaper doesn’t just inform its citizens on current events and breaking news – it also serves as a seed for flowers and greenery.
The Green Newspaper is a 100% sustainable newspaper made from recycled and vegetable paper. The publication was invented by the publisher of the Japanese daily newspaper The Mainichi Shimbunsha and the advertising agency Dentsu Inc..
With over 4 million copies in daily circulation across the nation, The Green Newspaper needs only to be buried and watered in order to blossom into a beautiful shrubbery.
The initiative has been so popular with the public, it has generated over $700,000 for its publishers, proving that not only is recycling helpful for the environment, but it’s also encouraged by the people.